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THE RAINBOW COLLECTIVE MISSION, VALUES & OBJECTIVES

The Rainbow Collective Mission

The mission of The Rainbow Collective is: “to raise awareness and help in the eradication of social injustice across the world through the power of film.”

The main vehicle that The Rainbow Collective uses to achieve this mission is that of film and documentary production but within this there is an additional social benefit that we will be able to achieve as our business grows and this is the provision of training and employment opportunities within our field.

The achievement of our mission is enduring; some of the social injustices in the world today could last and have already existed for generations, such as homelessness or third world poverty and so we will help the organisations and causes that we produce films and documentaries about to eradicate social injustice by committing to investing our profits into their missions.

Our Values

We have recognised that in working to achieve our social mission, the way in which we go about doing this is critical to our success. We cannot achieve our mission, build a positive reputation and support our employees without holding true to a set of core values that underpin everything we do from board decision making, recruiting staff and choosing partners that we work with.

Our values are not an “add-on” or marketing tool, we have arrived at our values through consideration and discussion through the leadership team of the organisation and they reflect the personality of our organisation for now and for the future.

Our values are:

• Integrity & Honesty: The world of film production is often meretricious. The films of The Rainbow Collective will always take integrity and honesty as their first priority. Our subjects will tell their own stories in the ways they wish to tell them.
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• Equality of Opportunity: The British film industry and its film schools are populated, for the most part, by the relatively wealthy middle classes. We believe, as our films reflect, that it is often the marginalized and disadvantaged sections of any community that have the most important stories to tell – both socially and dramatically. Therefore, by offering training in documentary film-making to these groups, they will be able to harness their potential and allow their voices to be heard. This would be of benefit not just to the industry but to society as a whole.
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• Innovation & Creativity: We are living in a world where more people are becoming less accepting of business that do not operate in a socially responsible way. But we also recognize that this does not guarantee an immediate audience for our work and as such, it will be our innovative and creative approaches to the production and presentation of our films that will enable us to engage with the audience. The messages we need to be heard demand that we work in this way. 
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• Courage: The work of The Rainbow Collective does not tread down the easiest of paths to follow – from issues affecting children right here in the UK to the social and political crises in Sierra Leone – we have chosen to do our work because it matters to us and to many others. We will constantly challenge ourselves – our thoughts, our perceptions – and make others challenge their views too. We will need to be brave and courageous in our work to help make the changes to achieve our mission.

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Contact Us:  rainbowcollective@inbox.com  info@rainbowcollective.co.uk  
 The Rainbow Collective Links:  www.myspace.com/rainbowcollective  http://www.youtube.com/HannanRC

Last modified: February 03, 2009